SHS VIVEON supports the successful launch of DeutschlandCard

SHS VIVEON AG / MiscellaneousRelease of a Corporate News, transmitted by DGAP - a company of EquityStoryAG.The issuer / publisher is solely responsible for the content of this announcement.----------------------------------------------------------------------Martinsried (near Munich), May 20th, 2008 – SHS VIVEON, a solution providerfor end-to-end customer management, is supporting the new multipartnerbonus program DeutschlandCard with its business intelligence expertise. SHSVIVEON AG is a key driver behind the success of the concept based on a KPIsystem to control the company. DeutschlandCard thus has a central anduniform information base for enterprise-wide reporting and control of thecustomer loyalty program.DeutschlandCard is a multipartner bonus program launched early in March2008 and is operated by the international communications services providerarvato AG. SHS VIVEON has been involved in designing the internal andpartner-related KPI system to control and manage the multipartner bonusprogram since October 2007. The data-side foundation for this system is adata warehouse system, professionally designed by SHS VIVEON over a threemonth period. This system maps the business relationships between theDeutschlandCard partners. In addition, it ensures that the potential toexploit value added for sales and marketing can be reliably identified. SHSVIVEON’s expert view of existing concepts has enabled DeutschlandCard toavoid weak points and potential risks.SHS VIVEON also plays a supporting role for quality management and inrealizing the campaign management. The company is responsible for designingthe monitoring of advertising success for the partner campaigns. Theresults are included directly in the operating systems and form thestarting point for planning additional campaigns (closed-loop approach).The quality of the campaigns is one of the most important instruments toestablish trust among partners and end customers for DeutschlandCard GmbH.Establishing a high-performance BI environment in the market’s highlydynamic requirements is thus constantly optimized.'Our co-operation with SHS VIVEON has allowed us to establish a decisiveprofessional basis to control and manage the program and the businessintelligence processes within the shortest of periods,' commented Dr.Clemens Schäffner, a member of DeutschlandCard GmbH’s management.'Long-term experience in this area and the perception on the market as areliable and pragmatic partner reinforce our decision to trust SHS VIVEONwith a key role in realizing this project. DeutschlandCard’s on-schedule,successful launch confirms that this decision was the right one to take.''We have gained a promising new customer in the high-growth customerloyalty market with DeutschlandCard and arvato AG,' commented Dirk Roesig,SHS VIVEON AG’s CEO. 'We believe that our involvement as a partner from thevery outset is a particular challenge. We are very pleased to be able tosupport the success of the new bonus program with our expertise and ourdedication.'DeutschlandCard GmbH, a subsidiary of the international media andcommunications service provider arvato AG, launched a new multipartnerbonus program on March 3, 2008: DeutschlandCard. DeutschlandCard allowsconsumers to collect points at participating stores of the partnercompanies such as EDEKA and Marktkauf, Deutsche Bank, gesund lebenchemists’ stores, the last minute travel specialist L’TUR, porta furniturestores and a current total of around 30 online partners, and to redeemthese against high-quality premiums. In addition, it is also possible todonate the points to SOS Kinderdorf e.V., Stiftung DeutscheSchlaganfallhilfe or the Andreas Gärtner Foundation.SHS VIVEON AG is a pan-European business and IT consulting firm forcustomer management solutions, with a range of products specializing incustomer risk management. The company offers market-leading expertise incustomer value and customer risk management. SHS VIVEON pioneers for theconvergence of these two topics, which aim to optimally further developcustomers and companies. Its other core competences span all of thedecisive issues for implementing successful customer management: customerinteraction management, customer analytics, customer managementapplications as well as business intelligence and data warehouse.SHS VIVEON AG, based in Martinsried (by Munich), is listed in FrankfurtStock Exchange’s Prime Standard and has a presence in four Europeancountries with four subsidiaries and eleven locations: SHS VIVEON GmbH (D),SHS VIVEON Schweiz AG (CH), SHS Polar Sistemas Informáticos S.L. (E) andSHS VIVEON Iberia S.L. (E). SHS VIVEON is one of Europe’s leading providersfor customer management with more than 500 employees and in excess of 150customers in 15 countries, of which 30% are included in Fortune 500International. SHS VIVEON’s customers include well-known companies from thefinancial services, industrial and retail and telecommunications segments,including BayWa, BMW Financial Services, Credit Suisse, DaimlerChrysler,Deutsche Telekom, Ingram Micro, RaabKarcher, o2 Deutschland, Orange,SüdLeasing and Telefonica. Further information on the company can be foundat: www.The-Customer-Management-Company.comFor further information please contact:SHS VIVEON AGMatthias SeidelFraunhoferstraße 12D-82152 Martinsried (near Munich)T +49 (0) 89 747257-34F +49 (0) 89 747257-10Matthias.Seidel@SHS-VIVEON.comwww.SHS-VIVEON.comHartmut Schultz KommunikationHartmut SchultzHöchlstr. 2D-81675 MunichT +49 (0) 89 992496-20F +49 (0) 89 992496-22schultz@schultz-kommunikation.de20.05.2008  Financial News transmitted by DGAP---------------------------------------------------------------------- Language:     EnglishIssuer:       SHS VIVEON AG              Fraunhoferstraße 12              82152 Martinsried bei München              DeutschlandPhone:        +49 (0)89 747-257-0Fax:          +49 (0)89 747-257-10E-mail:       investor.relations@shs-viveon.comInternet:     www.shs-viveon.comISIN:         DE0005072409WKN:          507240Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr              in Berlin, Stuttgart, München, Hamburg, Düsseldorf End of News                                     DGAP News-Service ---------------------------------------------------------------------------