20/05/2008 Corporate News EN
Christian Steiner

SHS VIVEON supports the successful launch of DeutschlandCard

SHS VIVEON AG / Miscellaneous

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Martinsried (near Munich), May 20th, 2008 – SHS VIVEON, a solution provider
for end-to-end customer management, is supporting the new multipartner
bonus program DeutschlandCard with its business intelligence expertise. SHS
VIVEON AG is a key driver behind the success of the concept based on a KPI
system to control the company. DeutschlandCard thus has a central and
uniform information base for enterprise-wide reporting and control of the
customer loyalty program.
DeutschlandCard is a multipartner bonus program launched early in March
2008 and is operated by the international communications services provider
arvato AG. SHS VIVEON has been involved in designing the internal and
partner-related KPI system to control and manage the multipartner bonus
program since October 2007. The data-side foundation for this system is a
data warehouse system, professionally designed by SHS VIVEON over a three
month period. This system maps the business relationships between the
DeutschlandCard partners. In addition, it ensures that the potential to
exploit value added for sales and marketing can be reliably identified. SHS
VIVEON’s expert view of existing concepts has enabled DeutschlandCard to
avoid weak points and potential risks.
SHS VIVEON also plays a supporting role for quality management and in
realizing the campaign management. The company is responsible for designing
the monitoring of advertising success for the partner campaigns. The
results are included directly in the operating systems and form the
starting point for planning additional campaigns (closed-loop approach).
The quality of the campaigns is one of the most important instruments to
establish trust among partners and end customers for DeutschlandCard GmbH.
Establishing a high-performance BI environment in the market’s highly
dynamic requirements is thus constantly optimized.
'Our co-operation with SHS VIVEON has allowed us to establish a decisive
professional basis to control and manage the program and the business
intelligence processes within the shortest of periods,' commented Dr.
Clemens Schäffner, a member of DeutschlandCard GmbH’s management.
'Long-term experience in this area and the perception on the market as a
reliable and pragmatic partner reinforce our decision to trust SHS VIVEON
with a key role in realizing this project. DeutschlandCard’s on-schedule,
successful launch confirms that this decision was the right one to take.'
'We have gained a promising new customer in the high-growth customer
loyalty market with DeutschlandCard and arvato AG,' commented Dirk Roesig,
SHS VIVEON AG’s CEO. 'We believe that our involvement as a partner from the
very outset is a particular challenge. We are very pleased to be able to
support the success of the new bonus program with our expertise and our

DeutschlandCard GmbH, a subsidiary of the international media and
communications service provider arvato AG, launched a new multipartner
bonus program on March 3, 2008: DeutschlandCard. DeutschlandCard allows
consumers to collect points at participating stores of the partner
companies such as EDEKA and Marktkauf, Deutsche Bank, gesund leben
chemists’ stores, the last minute travel specialist L’TUR, porta furniture
stores and a current total of around 30 online partners, and to redeem
these against high-quality premiums. In addition, it is also possible to
donate the points to SOS Kinderdorf e.V., Stiftung Deutsche
Schlaganfallhilfe or the Andreas Gärtner Foundation.

SHS VIVEON AG is a pan-European business and IT consulting firm for
customer management solutions, with a range of products specializing in
customer risk management. The company offers market-leading expertise in
customer value and customer risk management. SHS VIVEON pioneers for the
convergence of these two topics, which aim to optimally further develop
customers and companies. Its other core competences span all of the
decisive issues for implementing successful customer management: customer
interaction management, customer analytics, customer management
applications as well as business intelligence and data warehouse.

SHS VIVEON AG, based in Martinsried (by Munich), is listed in Frankfurt
Stock Exchange’s Prime Standard and has a presence in four European
countries with four subsidiaries and eleven locations: SHS VIVEON GmbH (D),
SHS VIVEON Schweiz AG (CH), SHS Polar Sistemas Informáticos S.L. (E) and
SHS VIVEON Iberia S.L. (E). SHS VIVEON is one of Europe’s leading providers
for customer management with more than 500 employees and in excess of 150
customers in 15 countries, of which 30% are included in Fortune 500
International. SHS VIVEON’s customers include well-known companies from the
financial services, industrial and retail and telecommunications segments,
including BayWa, BMW Financial Services, Credit Suisse, DaimlerChrysler,
Deutsche Telekom, Ingram Micro, RaabKarcher, o2 Deutschland, Orange,
SüdLeasing and Telefonica. Further information on the company can be found
at: www.The-Customer-Management-Company.com

For further information please contact:

Matthias Seidel
Fraunhoferstraße 12
D-82152 Martinsried (near Munich)
T +49 (0) 89 747257-34
F +49 (0) 89 747257-10

Hartmut Schultz Kommunikation
Hartmut Schultz
Höchlstr. 2
D-81675 Munich
T +49 (0) 89 992496-20
F +49 (0) 89 992496-22

20.05.2008 Financial News transmitted by DGAP

Language: English
Fraunhoferstraße 12
82152 Martinsried bei München
Phone: +49 (0)89 747-257-0
Fax: +49 (0)89 747-257-10
E-mail: investor.relations@shs-viveon.com
Internet: www.shs-viveon.com
ISIN: DE0005072409
WKN: 507240
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
in Berlin, Stuttgart, München, Hamburg, Düsseldorf

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