23/04/2009 Corporate News EN
Christian Steiner

SHS VIVEON launches comprehensive Campaign Management and Business Intelligence solutions for buch.de

SHS VIVEON AG / Miscellaneous

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The issuer / publisher is solely responsible for the content of this announcement.

Martinsried near Munich, 23 April 2009 - SHS VIVEON, solution provider for
end-to-end Customer Management, is realizing a best-of-breed Customer
Management infrastructure program for the ecommerce enterprise buch.de.
Following an analysis and evaluation of the requirements, UNICA has
been awarded the Campaign Management contract and SPSS Clementine the Data
Mining contract.

buch.de internetstores is one of the largest online booksellers in the
German-speaking region. Customer Management that establishes a
value-oriented relationship with the customer along the lifecycle is seen
as a relevant measure that pushes profitability, in particular in
e-commerce and trade. Furthermore, it is a strategic factor in respect of a
company's permanent growth in the end customer business.

To implement the program consistently, underlying technical, analytical and
content conditions need to be created that pose a challenge in terms of
their complexity. To this end SHS VIVEON has developed a best-ofbreed
total solution with buch.de that meets the requirements of an medium-sized
enterprise in respect of outstanding performance in all elements and boasts
an attractive cost-benefit ratio. As part of the tender,
UNICA was awarded the contract for the Campaign Management, Oracle has been
chosen as the Data Warehouse platform, MicroStrategy for Reporting and SPSS
in respect of Data Mining.

By way of close collaboration with the suppliers, SHS VIVEON and the
buch.de team have been implementing a total solution since October 2008
which, on the basis of a lean project plan, is geared towards
active implementation of the Customer Management after just 10 months at
the end of June 2009.

'By way of the goal of a low time-to-market, we aim to realize an early ROI
for buch.de for the entire project. SHS VIVEON has proved a competent
partner in respect of project planning and implementation as well as IT
integration,' says Cord Henrik Schmidt, CFO at buch.de. 'We received
comprehensive support too in selecting the individual components of a total
solution and have a best-in-class solution for the Multi-Channel
Customer Management in the form of UNICA. We were therefore able to launch
initial campaigns as pilot projects during implementation.'

'Companies such as buch.de in particular, which establish contact with
their customers via many different communication channels, benefit from the
functional range of Unica's Campaign Management solution. Customers'
information behavior has changed, they now move effortlessly back and forth
between online and offline channels. We support buch.de in approaching
customers individually via the respective appropriate
communications channel. Marketing campaigns can therefore be implemented in
a more targeted and effective way,' says Ruben Bru, Director Unica Central.

Stefan Gilmozzi, Member of the Board of Directors of SHS VIVEON and
responsible for the consulting business DACH adds, 'We are pleased that we
have succeeded in implementing a tailor-made solution for buch.de in such a
short space of time. It forms a solid basis on which to create permanent
growth and has already proved successful.'

buch.de internetstores AG ranks among the leading internet book and media
sellers in the German-speaking region. The company, which has its
registered office in Münster and this year will be celebrating its 10th
anniversary, specializes in the online sale of books, music, films,
software and games, and also offers office and electrical goods. In
conjunction with the subsidiary buch.ch AG (Winterthur, Switzerland),
buch.de internetstores AG currently operates 18 web-shops in Germany,
Austria and Switzerland. These include buch.de, bol.de, alphamusic.de,
flexist.de, buch.ch, bol.ch and lion.cc and the websites of Thalia
bookstores thalia.de, thalia.at and thalia.ch. The principal shareholders
in the company are Thalia Holding GmbH, which holds an interest of 35.2
percent and is wholly owned by Douglas Holding AG, and Reinhard Mohn GmbH,
a wholly-owned subsidiary of Bertelsmann AG, which holds a 26.7 percent

Unica (NASDAQ: UNCA) is a global supplier of Enterprise Marketing
Management (EMM) software. The company focuses exclusively on
marketing departments' requirements and offers a comprehensive EMM software
suite. Unica's Affinium software allows for the rationalization of all
marketing processes in respect of brand, relationship and internet
marketing starting with the planning, budgeting and project management to
the implementation and evaluation of campaigns. Whether on-premise or
on-demand - Affinium offers EMM key functions including web and customer
analyses, lead management via all channels, and campaign and marketing
resource management. In the meantime more than 500 companies use Affinium
from Unica. The company was established in 1992 and maintains
branches in the USA (its registered office is located in Waltham,
Massachusetts) and Australia, France, Germany, India, Singapore,
Spain and Great Britain. For further information please visit

SHS VIVEON AG is a Europe-wide business and IT Consulting Company for
Customer Management solutions with a product house specializing in Customer
Risk Management. The company offers market-leading expertise in Customer
Value and Customer Risk Management. SHS VIVEON assumes a pioneering role in
the case of merging these two topics with a view to creating optimized
further development for customers and companies. Further core skills cover
all topics that are crucial for successfully implementing Customer
Management: Customer Analytics, Customer Interaction and Application
Management as well as Business Intelligence and Data Warehouse.

SHS VIVEON AG, which has its registered office in Martinsried near Munich,
is quoted in the Prime Standard of the Frankfurt Securities Exchange, and
has operations in eleven locations in four European countries: GUARDEAN
GmbH (D), SHS VIVEON Schweiz AG (CH), SHS Polar Sistemas Informáticos S.L.
(E) and SHS VIVEON Iberia S.L. (E). Boasting more than 500 employees and
more than 150 customers in 15 countries, 30 percent of which are listed in
Fortune 500 International, SHS VIVEON ranks among Europe's leading customer
management suppliers. It counts well-known companies from the financial
sector, trade and industry and the telecommunications sector as its
customers such as BayWa, BMW Financial Services, Credit Suisse, Deutsche
Telekom, Ingram Micro, RaabKarcher, o2 Deutschland, Orange, SüdLeasing and
Telefonica. For further information on the company please visit

Juliane Parusel
Fraunhoferstraße 12
82152 Martinsried near Munich
P +49 89 747257-226
F +49 89 747257-10

23.04.2009 Financial News transmitted by DGAP

Language: English
Fraunhoferstraße 12
82152 Martinsried bei München
Phone: +49 (0)89 747-257-0
Fax: +49 (0)89 747-257-10
E-mail: investor.relations@shs-viveon.com
Internet: www.shs-viveon.com
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
in Berlin, Stuttgart, München

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