SHS VIVEON launches comprehensive Campaign Management and Business Intelligence solutions for buch.de

SHS VIVEON AG / MiscellaneousRelease of a Corporate News, transmitted by DGAP - a company of EquityStoryAG.The issuer / publisher is solely responsible for the content of this announcement.----------------------------------------------------------------------Martinsried near Munich, 23 April 2009 - SHS VIVEON, solution provider forend-to-end Customer Management, is realizing a best-of-breed CustomerManagement infrastructure program for the ecommerce enterprise buch.de.Following an analysis and evaluation of the requirements, UNICA hasbeen awarded the Campaign Management contract and SPSS Clementine the DataMining contract.buch.de internetstores is one of the largest online booksellers in theGerman-speaking region. Customer Management that establishes avalue-oriented relationship with the customer along the lifecycle is seenas a relevant measure that pushes profitability, in particular ine-commerce and trade. Furthermore, it is a strategic factor in respect of acompany's permanent growth in the end customer business.To implement the program consistently, underlying technical, analytical andcontent conditions need to be created that pose a challenge in terms oftheir complexity. To this end SHS VIVEON has developed a best-ofbreedtotal solution with buch.de that meets the requirements of an medium-sizedenterprise in respect of outstanding performance in all elements and boastsan attractive cost-benefit ratio. As part of the tender,UNICA was awarded the contract for the Campaign Management, Oracle has beenchosen as the Data Warehouse platform, MicroStrategy for Reporting and SPSSin respect of Data Mining.By way of close collaboration with the suppliers, SHS VIVEON and thebuch.de team have been implementing a total solution since October 2008which, on the basis of a lean project plan, is geared towardsactive implementation of the Customer Management after just 10 months atthe end of June 2009.'By way of the goal of a low time-to-market, we aim to realize an early ROIfor buch.de for the entire project. SHS VIVEON has proved a competentpartner in respect of project planning and implementation as well as ITintegration,' says Cord Henrik Schmidt, CFO at buch.de. 'We receivedcomprehensive support too in selecting the individual components of a totalsolution and have a best-in-class solution for the Multi-ChannelCustomer Management in the form of UNICA. We were therefore able to launchinitial campaigns as pilot projects during implementation.''Companies such as buch.de in particular, which establish contact withtheir customers via many different communication channels, benefit from thefunctional range of Unica's Campaign Management solution. Customers'information behavior has changed, they now move effortlessly back and forthbetween online and offline channels. We support buch.de in approachingcustomers individually via the respective appropriatecommunications channel. Marketing campaigns can therefore be implemented ina more targeted and effective way,' says Ruben Bru, Director Unica Central.Stefan Gilmozzi, Member of the Board of Directors of SHS VIVEON andresponsible for the consulting business DACH adds, 'We are pleased that wehave succeeded in implementing a tailor-made solution for buch.de in such ashort space of time. It forms a solid basis on which to create permanentgrowth and has already proved successful.'buch.de internetstores AG ranks among the leading internet book and mediasellers in the German-speaking region. The company, which has itsregistered office in Münster and this year will be celebrating its 10thanniversary, specializes in the online sale of books, music, films,software and games, and also offers office and electrical goods. Inconjunction with the subsidiary buch.ch AG (Winterthur, Switzerland),buch.de internetstores AG currently operates 18 web-shops in Germany,Austria and Switzerland. These include buch.de, bol.de, alphamusic.de,flexist.de, buch.ch, bol.ch and lion.cc and the websites of Thaliabookstores thalia.de, thalia.at and thalia.ch. The principal shareholdersin the company are Thalia Holding GmbH, which holds an interest of 35.2percent and is wholly owned by Douglas Holding AG, and Reinhard Mohn GmbH,a wholly-owned subsidiary of Bertelsmann AG, which holds a 26.7 percentinterest.Unica (NASDAQ: UNCA) is a global supplier of Enterprise MarketingManagement (EMM) software. The company focuses exclusively onmarketing departments' requirements and offers a comprehensive EMM softwaresuite. Unica's Affinium software allows for the rationalization of allmarketing processes in respect of brand, relationship and internetmarketing starting with the planning, budgeting and project management tothe implementation and evaluation of campaigns. Whether on-premise oron-demand - Affinium offers EMM key functions including web and customeranalyses, lead management via all channels, and campaign and marketingresource management. In the meantime more than 500 companies use Affiniumfrom Unica. The company was established in 1992 and maintainsbranches in the USA (its registered office is located in Waltham,Massachusetts) and Australia, France, Germany, India, Singapore,Spain and Great Britain. For further information please visitwww.unica.com.SHS VIVEON AG is a Europe-wide business and IT Consulting Company forCustomer Management solutions with a product house specializing in CustomerRisk Management. The company offers market-leading expertise in CustomerValue and Customer Risk Management. SHS VIVEON assumes a pioneering role inthe case of merging these two topics with a view to creating optimizedfurther development for customers and companies. Further core skills coverall topics that are crucial for successfully implementing CustomerManagement: Customer Analytics, Customer Interaction and ApplicationManagement as well as Business Intelligence and Data Warehouse.SHS VIVEON AG, which has its registered office in Martinsried near Munich,is quoted in the Prime Standard of the Frankfurt Securities Exchange, andhas operations in eleven locations in four European countries: GUARDEANGmbH (D), SHS VIVEON Schweiz AG (CH), SHS Polar Sistemas Informáticos S.L.(E) and SHS VIVEON Iberia S.L. (E). Boasting more than 500 employees andmore than 150 customers in 15 countries, 30 percent of which are listed inFortune 500 International, SHS VIVEON ranks among Europe's leading customermanagement suppliers. It counts well-known companies from the financialsector, trade and industry and the telecommunications sector as itscustomers such as BayWa, BMW Financial Services, Credit Suisse, DeutscheTelekom, Ingram Micro, RaabKarcher, o2 Deutschland, Orange, SüdLeasing andTelefonica. For further information on the company please visitwww.The-Customer-Management-Company.comSHS VIVEON AGJuliane ParuselFraunhoferstraße 1282152 Martinsried near MunichGermanyP +49 89 747257-226F +49 89 747257-10Juliane.Parusel@SHS-VIVEON.comwww.SHS-VIVEON.com23.04.2009  Financial News transmitted by DGAP---------------------------------------------------------------------- Language:     EnglishIssuer:       SHS VIVEON AG              Fraunhoferstraße 12              82152 Martinsried bei München              DeutschlandPhone:        +49 (0)89 747-257-0Fax:          +49 (0)89 747-257-10E-mail:       investor.relations@shs-viveon.comInternet:     www.shs-viveon.comISIN:         DE000A0XFWK2WKN:          A0XFWKListed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr              in Berlin, Stuttgart, München End of News                                     DGAP News-Service ---------------------------------------------------------------------------