SHS VIVEON AG: O2 can do – tailored customer interaction with innovative mobile marketing platform from SHS VIVEON

SHS VIVEON AG / MiscellaneousAnnouncement transmitted by DGAP - a company of EquityStory AG.The issuer is solely responsible for the content of this announcement.----------------------------------------------------------------------Martinsried, February 5, 2007 – O2 Germany, a subsidiary of Telefónica O2Europe and part of the Spanish telecommunications group Telefónica S.A.,has decided to use SHS VIVEON’s mobile marketing platform (MMP). Thisplatform offers O2 the technology foundations to implement cross-media,dialog-oriented customer campaigns to develop and market mobile marketingsolutions.Kai Kalchthaler, Head of the Business Intelligence Center CRM at O2 inGermany: 'We have scrutinized the entire market for mobile marketingsolutions and services, and identified SHS VIVEON’s platform as being thesolution that best meets our requirements. The fact that we have enjoyed along-standing, trusting cooperation with SHS VIVEON for IT consulting alsostrengthened our decision. We are convinced that we are now optimallyequipped to face current and future challenges when implementing our mobilecampaigns.'Dirk Roesing, SHS VIVEON’s CEO is very satisfied with the decision:'Integrating the VIVEON subsidiary into the SHS Group is bearing fruit yetagain. Our long-standing customer O2 has now also decided to use VIVEON’sinnovative mobile marketing solution – an excellent example of oursuccessful, group-wide cross selling activities. First came OrangeSwitzerland, and now a second heavyweight has decided to use our solution –that’s a breakthrough for this product!'By deciding to use SHS VIVEON’s mobile marketing platform, O2 has taken thenext, consistent step as an innovative pioneer for mobile marketing.The key factor behind the decision was that, O2 believes that the platformoffers the best support for realizing O2’s own technical vision. Theplatform includes all of the functionalities needed to implement innovativemobile marketing ideas and cross-media campaigns. In addition, it allowsinteractive marketing solutions and campaigns to be marketed to businesspartners.The BIC CRM business unit, led by Kai Kalchthaler, will use the platform todrive the design and realization of new, interactive forms of marketing incooperation with O2 product marketing.  O2 can use the expertise amassed bySHS VIVEON’s 'Interactive' division for everything to do with developingand implementing new services. This division focuses on mobile marketingsolutions and services as well as marketing automation.The platform’s strengths include, in particular, multi-channel and dialogcapabilities, which support all of the relevant contact channels: e-mail,SMS, MMS and WEB, WAP, IVR, call center and letter. The platform allowspush and pull services, highly personalized customer approach, anddevice-specific optimized presentation of all digital content (film, image,text, audio). The platform leads the market in this regard.In connection with the marketing automation functionality and the Web-basedcampaign evaluations and statistics in real time, O2 benefits from a highlyfunctional tool for customer-oriented, individualized approaches: somethingthat O2 values highly. The integration phase for the mobile marketingplatform will be completed in just three months.Martinsried-based SHS VIVEON AG is listed on the Prime Standard segment ofthe Frankfurt Stock Exchange and operates subsidiaries in Spain andSwitzerland. The IT services provider focuses on offering customermanagement and credit risk management solutions to companies with a broadcustomer base. In 2005, the company recorded revenues of EUR 41 million.The customers of SHS VIVEON AG include Financial Services, Crédit Agricole,DAB Bank, Danone, E-Plus, Ingram Micro, Karstadt, O2, Orange, SüdLeasing,Telefónica, Toyota Kreditbank, T-Mobile, T-Online and other internationalcompanies in the automobile, information and financial services sector. Formore information, see www.SHS-VIVEON.com.O2 (Germany) GmbH & Co. OHG is a subsidiary of Telefónica O2 Europe andpart of the Spanish telecommunications group Telefónica S.A.. O2 has itsown mobile telecommunications network and a roaming agreement with T-MobileDeutschland, and offers its contract and prepaid customers almostnationwide GSM services across Germany. In addition, the company is anintegrated communications provider and offers not only mobiletelecommunications, but also DSL and landlines as well as innovative mobiledata services based on GPRS and UMTS technology. Telefónica O2 Europe hasalmost 38 million mobile and landline customers in the United Kingdom,Ireland, the Czech Republic and Germany.SHS VIVEON AGKatrin Kober, PRPhone: +49 – 89 – 747257-34Email: katrin.kober@SHS-VIVEON.comSascha Dietze,  Business Area Mgr.  Interactive Phone: +49 – 89 – 856325-224Email: sascha.dietze@SHS-VIVEON.comDGAP 05.02.2007 ---------------------------------------------------------------------- Language:     EnglishIssuer:       SHS VIVEON AG              Fraunhoferstraße 12              82152 Martinsried bei München DeutschlandPhone:        +49 (0)89 747-257-0Fax:          +49 (0)89 747-257-10E-mail:       investor.relations@shs-viveon.comWWW:          www.shs-viveon.comISIN:         DE0005072409WKN:          507240Indices:      Listed:       Geregelter Markt in Frankfurt (Prime Standard); Freiverkehr              in Berlin-Bremen, Stuttgart, München, Hamburg, Düsseldorf End of News                                     DGAP News-Service ---------------------------------------------------------------------------