05/02/2007 Corporate News EN
Christian Steiner

SHS VIVEON AG: O2 can do – tailored customer interaction with innovative mobile marketing platform from SHS VIVEON

SHS VIVEON AG / Miscellaneous

Announcement transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

Martinsried, February 5, 2007 – O2 Germany, a subsidiary of Telefónica O2
Europe and part of the Spanish telecommunications group Telefónica S.A.,
has decided to use SHS VIVEON’s mobile marketing platform (MMP). This
platform offers O2 the technology foundations to implement cross-media,
dialog-oriented customer campaigns to develop and market mobile marketing

Kai Kalchthaler, Head of the Business Intelligence Center CRM at O2 in
Germany: 'We have scrutinized the entire market for mobile marketing
solutions and services, and identified SHS VIVEON’s platform as being the
solution that best meets our requirements. The fact that we have enjoyed a
long-standing, trusting cooperation with SHS VIVEON for IT consulting also
strengthened our decision. We are convinced that we are now optimally
equipped to face current and future challenges when implementing our mobile

Dirk Roesing, SHS VIVEON’s CEO is very satisfied with the decision:
'Integrating the VIVEON subsidiary into the SHS Group is bearing fruit yet
again. Our long-standing customer O2 has now also decided to use VIVEON’s
innovative mobile marketing solution – an excellent example of our
successful, group-wide cross selling activities. First came Orange
Switzerland, and now a second heavyweight has decided to use our solution –
that’s a breakthrough for this product!'

By deciding to use SHS VIVEON’s mobile marketing platform, O2 has taken the
next, consistent step as an innovative pioneer for mobile marketing.
The key factor behind the decision was that, O2 believes that the platform
offers the best support for realizing O2’s own technical vision. The
platform includes all of the functionalities needed to implement innovative
mobile marketing ideas and cross-media campaigns. In addition, it allows
interactive marketing solutions and campaigns to be marketed to business

The BIC CRM business unit, led by Kai Kalchthaler, will use the platform to
drive the design and realization of new, interactive forms of marketing in
cooperation with O2 product marketing. O2 can use the expertise amassed by
SHS VIVEON’s 'Interactive' division for everything to do with developing
and implementing new services. This division focuses on mobile marketing
solutions and services as well as marketing automation.

The platform’s strengths include, in particular, multi-channel and dialog
capabilities, which support all of the relevant contact channels: e-mail,
SMS, MMS and WEB, WAP, IVR, call center and letter. The platform allows
push and pull services, highly personalized customer approach, and
device-specific optimized presentation of all digital content (film, image,
text, audio). The platform leads the market in this regard.
In connection with the marketing automation functionality and the Web-based
campaign evaluations and statistics in real time, O2 benefits from a highly
functional tool for customer-oriented, individualized approaches: something
that O2 values highly. The integration phase for the mobile marketing
platform will be completed in just three months.

Martinsried-based SHS VIVEON AG is listed on the Prime Standard segment of
the Frankfurt Stock Exchange and operates subsidiaries in Spain and
Switzerland. The IT services provider focuses on offering customer
management and credit risk management solutions to companies with a broad
customer base. In 2005, the company recorded revenues of EUR 41 million.
The customers of SHS VIVEON AG include Financial Services, Crédit Agricole,
DAB Bank, Danone, E-Plus, Ingram Micro, Karstadt, O2, Orange, SüdLeasing,
Telefónica, Toyota Kreditbank, T-Mobile, T-Online and other international
companies in the automobile, information and financial services sector. For
more information, see www.SHS-VIVEON.com.

O2 (Germany) GmbH & Co. OHG is a subsidiary of Telefónica O2 Europe and
part of the Spanish telecommunications group Telefónica S.A.. O2 has its
own mobile telecommunications network and a roaming agreement with T-Mobile
Deutschland, and offers its contract and prepaid customers almost
nationwide GSM services across Germany. In addition, the company is an
integrated communications provider and offers not only mobile
telecommunications, but also DSL and landlines as well as innovative mobile
data services based on GPRS and UMTS technology. Telefónica O2 Europe has
almost 38 million mobile and landline customers in the United Kingdom,
Ireland, the Czech Republic and Germany.

Katrin Kober, PR
Phone: +49 – 89 – 747257-34
Email: katrin.kober@SHS-VIVEON.com

Sascha Dietze, Business Area Mgr. Interactive
Phone: +49 – 89 – 856325-224
Email: sascha.dietze@SHS-VIVEON.com

DGAP 05.02.2007

Language: English
Fraunhoferstraße 12
82152 Martinsried bei München Deutschland
Phone: +49 (0)89 747-257-0
Fax: +49 (0)89 747-257-10
E-mail: investor.relations@shs-viveon.com
WWW: www.shs-viveon.com
ISIN: DE0005072409
WKN: 507240
Listed: Geregelter Markt in Frankfurt (Prime Standard); Freiverkehr
in Berlin-Bremen, Stuttgart, München, Hamburg, Düsseldorf

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