25/11/2008 Corporate News EN
Thibaut Pajot

SHS VIVEON acquires buch.de as new customer

SHS VIVEON AG / MiscellaneousRelease of a Corporate News, transmitted by DGAP - a company of EquityStoryAG.The issuer / publisher is solely responsible for the content of this announcement.----------------------------------------------------------------------Martinsried (Munich), November 25th, 2008 – SHS VIVEON, a solution providerfor end-toend customer management, will provide consulting services forbuch.de. The online book retailer has engaged SHS VIVEON to design anend-to-end customer management solution. In future, buch.de will use thesolution to analyze existing marketing campaigns and to flexibly plan,implement and further develop future campaigns.buch.de internetstores AG has commissioned the business and IT consultingcompany SHS VIVEON to develop an end-to-end analytical customer managementplatform. In the first stage,fitting solutions for the data warehouse, datamining, campaign management and reporting components will be evaluated.When these components are implemented in a second stage they will be fusedto form a tailor-made solution.'Only flexible campaign management coupled with transparent, company-widereporting will allow us to react quickly to changes in the market,'commented Cord Henrik Schmidt, a member of buch.de's Managing Board. 'SHSVIVEON is a partner that will provide us with ideal support in reaching ourcompany's strategic target – both thanks to its eCommerce industryexpertise and also to its end-to-end customer management competence.'Stefan Gilmozzi, a member of SHS VIVEON AG's Managing Board who isresponsible for the consulting business in German-speaking regionscommented: 'We have acquired one of Germany's leading book retailers as anew customer in the form of buch.de. When a company penetrates a market,specific and flexible customer management increasingly plays a key role.This allows companies to set themselves clearly apart from the competition– and SHS VIVEON makes a decisive contribution in this regard.'buch.de internetstores AG is one of the leading Internet book and mediaretailers in the German-speaking region. The Munsterbased company, which iscelebrating its tenth anniversary this year, specializes in the online saleof books, music, films, software and games, and also offers office suppliesand electronic goods. Together with its subsidiary buch.ch AG(Winterthur/Switzerland),buch.de internetstores AG currently operates 18Web shops in Germany, Austria and Switzerland. These include buch.de,bol.de, alphamusic.de, flexist.de, buch.ch, bol.ch and lion.cc as well asthe Internet presence for the Thalia book stores thalia.de, thalia.atandthalia.ch. The company's main shareholders are Thalia Holding GmbH, whichis majority-owned by Douglas AG (35.2% interest) and Reinhard Mohn GmbH, awholly-owned subsidiary of Bertelsmann AG (26.7% interest).SHS VIVEON AG is a pan-European business and IT consulting company forcustomer management solutions, specializing in generating and developingcustomer risk management products. The company offers market-leadingexpertise in customer value and customer risk management. SHS VIVEON is apioneer for the convergence of these two issues – which aims to optimizecustomers' and companies' value growth. SHS VIVEON AG is headquartered inMartinsried (by Munich) and is listed on the Frankfurt Stock Exchange'sPrime Standard. It has four subsidiaries in eleven locations in fourEuropean countries: GUARDEAN GmbH (D), SHS VIVEON Schweiz AG (CH), SHSPolar Sistemas Informáticos S.L. (E) and SHS VIVEON Iberia S.L. (E). SHSVIVEON is one of Europe's leading customer management providers with morethan 550 employees and 150 customers in 15 countries, of which 30% areFortune 500 International companies. SHS VIVEON's customers includewell-known companies from the financial services, industry, retail andtelecommunications sectors, such as BayWa, BMW Financial Services, CreditSuisse, DaimlerChrysler, Deutsche Telekom, Ingram Micro, RaabKarcher, o2Deutschland, Orange, SüdLeasing and Telefonica. Additional information isavailable at: www.The-Customer-Management-Company.com.Further information:SHS VIVEON AGMatthias SeidelFraunhoferstraße 12D-82152 Martinsried (by Munich)T +49 (0) 89 747257-34F +49 (0) 89 747257-10Public.Relations@SHS-VIVEON.comwww.SHS-VIVEON.com25.11.2008  Financial News transmitted by DGAP---------------------------------------------------------------------- Language:     EnglishIssuer:       SHS VIVEON AG              Fraunhoferstraße 12              82152 Martinsried bei München              DeutschlandPhone:        +49 (0)89 747-257-0Fax:          +49 (0)89 747-257-10E-mail:       investor.relations@shs-viveon.comInternet:     www.shs-viveon.comISIN:         DE0005072409WKN:          507240Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr              in Berlin, Hannover, München, Hamburg, Düsseldorf, Stuttgart End of News                                     DGAP News-Service ---------------------------------------------------------------------------