25/11/2008 Corporate News EN
Christian Steiner

SHS VIVEON acquires buch.de as new customer

SHS VIVEON AG / Miscellaneous

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Martinsried (Munich), November 25th, 2008 – SHS VIVEON, a solution provider
for end-toend customer management, will provide consulting services for
buch.de. The online book retailer has engaged SHS VIVEON to design an
end-to-end customer management solution. In future, buch.de will use the
solution to analyze existing marketing campaigns and to flexibly plan,
implement and further develop future campaigns.

buch.de internetstores AG has commissioned the business and IT consulting
company SHS VIVEON to develop an end-to-end analytical customer management
platform. In the first stage,fitting solutions for the data warehouse, data
mining, campaign management and reporting components will be evaluated.
When these components are implemented in a second stage they will be fused
to form a tailor-made solution.

'Only flexible campaign management coupled with transparent, company-wide
reporting will allow us to react quickly to changes in the market,'
commented Cord Henrik Schmidt, a member of buch.de's Managing Board. 'SHS
VIVEON is a partner that will provide us with ideal support in reaching our
company's strategic target – both thanks to its eCommerce industry
expertise and also to its end-to-end customer management competence.'

Stefan Gilmozzi, a member of SHS VIVEON AG's Managing Board who is
responsible for the consulting business in German-speaking regions
commented: 'We have acquired one of Germany's leading book retailers as a
new customer in the form of buch.de. When a company penetrates a market,
specific and flexible customer management increasingly plays a key role.
This allows companies to set themselves clearly apart from the competition
– and SHS VIVEON makes a decisive contribution in this regard.'

buch.de internetstores AG is one of the leading Internet book and media
retailers in the German-speaking region. The Munsterbased company, which is
celebrating its tenth anniversary this year, specializes in the online sale
of books, music, films, software and games, and also offers office supplies
and electronic goods. Together with its subsidiary buch.ch AG
(Winterthur/Switzerland),buch.de internetstores AG currently operates 18
Web shops in Germany, Austria and Switzerland. These include buch.de,
bol.de, alphamusic.de, flexist.de, buch.ch, bol.ch and lion.cc as well as
the Internet presence for the Thalia book stores thalia.de, thalia.atand
thalia.ch. The company's main shareholders are Thalia Holding GmbH, which
is majority-owned by Douglas AG (35.2% interest) and Reinhard Mohn GmbH, a
wholly-owned subsidiary of Bertelsmann AG (26.7% interest).

SHS VIVEON AG is a pan-European business and IT consulting company for
customer management solutions, specializing in generating and developing
customer risk management products. The company offers market-leading
expertise in customer value and customer risk management. SHS VIVEON is a
pioneer for the convergence of these two issues – which aims to optimize
customers' and companies' value growth. SHS VIVEON AG is headquartered in
Martinsried (by Munich) and is listed on the Frankfurt Stock Exchange's
Prime Standard. It has four subsidiaries in eleven locations in four
European countries: GUARDEAN GmbH (D), SHS VIVEON Schweiz AG (CH), SHS
Polar Sistemas Informáticos S.L. (E) and SHS VIVEON Iberia S.L. (E). SHS
VIVEON is one of Europe's leading customer management providers with more
than 550 employees and 150 customers in 15 countries, of which 30% are
Fortune 500 International companies. SHS VIVEON's customers include
well-known companies from the financial services, industry, retail and
telecommunications sectors, such as BayWa, BMW Financial Services, Credit
Suisse, DaimlerChrysler, Deutsche Telekom, Ingram Micro, RaabKarcher, o2
Deutschland, Orange, SüdLeasing and Telefonica. Additional information is
available at: www.The-Customer-Management-Company.com.

Further information:
Matthias Seidel
Fraunhoferstraße 12
D-82152 Martinsried (by Munich)
T +49 (0) 89 747257-34
F +49 (0) 89 747257-10

25.11.2008 Financial News transmitted by DGAP

Language: English
Fraunhoferstraße 12
82152 Martinsried bei München
Phone: +49 (0)89 747-257-0
Fax: +49 (0)89 747-257-10
E-mail: investor.relations@shs-viveon.com
Internet: www.shs-viveon.com
ISIN: DE0005072409
WKN: 507240
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
in Berlin, Hannover, München, Hamburg, Düsseldorf, Stuttgart

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