SHS VIVEON and the market research company forum! Marktforschung conclude cooperative agreement

SHS VIVEON and the market research company forum! Marktforschung conclude cooperative agreement

SHS VIVEON has just sealed a new partnership with German corporate competition organizer "Deutschlands Kundenchampions®" (Germany's Customer Champion). The extensive expertise of both partners will help companies review and optimize their customer relationship management systems. Moreover, as part of the competition, SHS VIVEON will award a special prize for the best company in the bank industry for the first time in 2012. "We are pleased to be a future partner in the "Deutschlands Kundenchampions® competition because this competition focuses on the customer," explains Harry Becker, Director of Customer Value at SHS VIVEON AG. "In our consulting projects, we also support our clients in reaching a comprehensive understanding of their customers and their needs, and help them apply this knowledge to their customer management processes. Customer focus, recognition of customer needs and credibly handling them will play a decisive role in this process. Companies that have mastered this enjoy long-term and loyal customer relationships. This approach is true in every industry, especially those markets in which products and services are competing heavily with one another."

"Particularly in the bank and financial service industry, which has lost considerable customer trust in the last few years, customer focus is becoming a decisive success factor. That is why we have decided to shift our focus more specifically to this area in order to identify the "2012 customer champion in the banking sector" and to honor the winner with a special award," explains Thomas Hamele, Head of Business Consulting Banks at SHS VIVEON.

The organizers of this renowned competition are the forum! Marktforschung GmbH in Mainz and the Deutsche Gesellschaft für Qualität e.V. (DGQ), Frankfurt on the Main. The competition is based on a multifaceted all-around customer relationship review that consists of a self-assessment, a customer survey, and an external assessment. Participants that achieve a pre-determined minimum point total throughout all assessment phases receive the "Deutschlands Kundenchampions® 2012" (Germany's Customer Champions) seal.

"The partnership with forum! Marktforschung means adding to and expanding our supply chain. Our customers will also benefit from this because we will now be better able to include market research factors in our strategic and conceptional consulting services so that companies can see where they are ranked among the competition and how they can position themselves accordingly," says Hamele.