Telecommunication & Media

Your challenges

• Competition continues to intensify due to the saturation of the telecommunications market.
• A particular challenge lies in finding the optimal balance between winning new customers and protection against default risks.
• Smartphones, broadband internet and flatrates advance the mobile use of the Internet and thus change customer behaviour considerably.
• Since bandwidth and connection increasingly become consumer goods, new business models such as providing content are in demand.
• Providers must adopt a customer-oriented approach in order to create appropriate worlds of experience and individual cross-product offers.
• The development of new attractive end user devices coincides with an increase in attempts to defraud.

• in gaining a holistic view of your customers and in making relevant information in consistent quality available at all contact points.
• in achieving sustained loyalty in existing customers and contributing to an optimal value creation within your customer base.
• in organising your campaign management across channels and adapting it to current market requirements.
• in refining and implementing your customer segmentation with respect to value and risk (e.g. with risk based pricing).
• in early detecting when customers threaten to leave, and in retaining them by means of customer-specific measures.
• in optimising and automating your processes in application management and existing customer management.
• in early detecting attempts to defraud and in preventing them proactively.

• Deutsche Telekom
• E-Plus
• Mobilkom
• O2
• Orange
• Sky
• Swisscom
• Telekom Austria
• Vodafone
• ...