Growing mountains of data in the company, increasing market dynamics and the fight for customers are reflected in the increasing requirements in data warehousing. The IT infrastructures are designed to ensure a high level of topicality, company-wide information services and user-related information availability and, in doing so, simultaneously guarantee service levels with operational real-time processes as well as optimal performance with cost-efficient development and operation.

In overcoming these challenges, many organizations are currently confronted with difficult issues and conflicts of objectives that have to be solved. Data warehouse environments that have grown heterogeneously and are based on department-specific stand-alone solutions are frequently encountered in companies and allow databases to be used only to a very limited extent. To be able to purposely convey basic data into intelligent and directly useable business information, we believe that a company-wide solution is critical, one that makes the company’s entire database accessible. With an analytical information base prepared in this way, we offer the option of receiving a company-wide, unique, integrated and consensus-capable view to a company’s information resources. This process focuses on the generation of a "single version of truth.”

A data warehouse has to work a lot harder nowadays. Complex query options for identifying trends and patterns as well as real-time information services for real-time automated decision-making in customer interaction processes are becoming increasingly important.

Furthermore, optimized profit exploitation of the investments made is increasingly required in the context of implementing corporate performance and business process management strategies: Not only the development of the strategy itself and its ongoing checking, but also daily implementation should be best supported with the help of the data warehouse and then used in intelligent business processes to add value.

Therefore, with the “activation” of the data warehouse, pieces of information turn into actions in intelligent business processes, primarily in the customer management processes. Thus, the goal of optimal customer loyalty is achieved, for example, through many individual interactions by employees in service and sales as well as through targeted one-to-one campaigns. Customer interaction can be optimally controlled through direct access to the relevant, most current information from the data warehouse and automated decision-making built on it and the desired quality in customer processing implemented.

The implementation of an information platform that meets these requirements necessitates the systematic interplay of business and technical know-how. Our expert team will assist you with your strategic questions as well as with the expansion of your information base’s area of application with regard to tactics and operational results.